How To Use Keywords on Your Site (Once You Find Them!)

December 26, 2022 by April Lemarr Content Marketing

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Ways to Use Keywords You Find

You’ve found your keywords…

Now what?

It’s time to apply them. In this blog post, I’m going to walk through the basics of two different ways to use keywords and how to take advantage of each one. You have on-page SEO and off-page SEO.

Below is a brief definition of both:

On-Page SEO – Anytime you use keywords directly on your website whether it’s a meta description, a menu item, or content on a blog post that is “on page” SEO. So, anything you use on your website is on-page SEO.
Off-Page SEO – Now it makes sense that anything you do off your page is off-page SEO. So, if you use keywords in social media posts, within the content you post off your page, and so forth are all off-page SEO.

Now that you know the difference I’ll walk you through how to use both types of SEO to drive more traffic to your website, develop products and services, and convert more sales twenty-four hours a day.

This blog post is about on-page SEO, but I’ve found a great blog post from Backlinko.com for off-page SEO information.

The thing about good SEO is that it works for any niche, at any time.

SEO keywords

10 Essential Places Where You’ll Want To Use Keywords

Let’s get into 10 essential tasks you’ll want to make sure that you integrate into your releasing your blog posts to get the most out of on-page SEO. Use keywords in as many of these as you’re able to without keyword-stuffing your content.

Meta Description – Knowing when to use meta keywords is important. Add them at least once within the first three words of the meta description. Make it user-friendly since it will be read by your audience and seen before they click through to see the results.
Menu Items – These are linked words that describe what is on the page the audience will click through. For example, “Portfolio” for a service provider is a common word to use to get their audience to look at examples of your work. But, you could also call it “Examples of My Work.”
Blog Posts – There are several places to add SEO keywords in your blog post. So, learn how to use keywords effectively in the title, headings, meta description, in-content links, and body content to get organic traffic.
Page Title – Use the main keyword you want to be found from by using that keyword phrase in the title. This is the name of the page basically. Even if you’re writing a blog post realize that each blog post is a new page on your website and should have a unique name.
The URL – The URL link your audience goes to whether it’s to grab a freebie, read a blog post, or go to a sales page is important. It’s an ideal place to put a keyword phrase that describes what the audience will see when they click through. My URL link is YourEssentialToolbox.com/use-keywords – short, simple, and my focus keyword.
H1 Tag – This is a header tag. Header tags are important to use on your site instead of simply just bolding or changing the size of the text. If you’re using WordPress to create your site, you just highlight the header then choose H1 or H2. These headers is a great place to be using keywords.
Body Content – Naturally, you’ll want to use keyword phrases within the body of the text. But, try not to have over 2 percent saturation within the content or it may start to look strange to the viewer and the search engines will believe it’s overstuffed. Try putting a variation on each bullet for each paragraph.
Anchor Text – This is the type of text that shows up in menus, as well as within content. It’s simply text that is linked to another area within the same page usually. It is best if you use keywords in anchor text. These work best if they describe what type of content they will be taken to.
In-Content Links – A fitting example of this is when you add freebies for your audience within the content that you’re creating. So, you may have a blog post about Widgets, but you have a freebie about how to use widgets that go further than what you’re covering. Use a good keyword phrase to describe it to link to it.
Image Tag – This is one of the most misused portions of a website. You can improve search results simply by naming your image with keywords that are appropriate for the image plus using the image tag to describe the image using keywords that might be searched to find this content.